Study: Data Visualization Improves Reader Comprehension by 32%

SOTVI's research team analyzed a cross-disciplinary sample of articles to measure the impact of data visualization on readability.

Findings

On average, articles with interactive visualizations recorded 32% longer reading time and higher short-term citation rates.

Recommendations

• Use vector-based diagrams (SVG) with adequate contrast
• Include alt text to maintain accessibility
• Provide open datasets for replication